Protesting SodaStream Sales in Fort Worth Commemorating Al-Nakba

In commemoration of Al-Nakba (The Catastrophe), North Texas BDS will be protesting at a local business in Fort Worth which sells SodaStream. Join us on Saturday, May 18th, at 2:00 P.M. at the Yofe Fresh Fruit and Yogurt Cafe at 817 Currie St., Fort Worth. Please bring signs if possible.     

SodaStream home beverage carbonating devices are fraudulently labeled as “Made in Israel”,but are in fact produced in illegal Israeli settlements, under the conditions of a military occupation in the West Bank, far beyond the internationally-recognized borders of Israel.

Settlement production relies on, and supports, an illegal activity according to international law. Outside official state borders, Israeli companies operating in the West Bank enjoy: cheap land and water, illegally confiscated from the indigenous Palestinian owners; a captive Palestinian labor force, under severe restrictions of movement and organization; vast tax incentives; and lax regulation of environmental and labor protection laws.

SodaStream devices are made in an illegal industrial zone called Mishor Edomim, on a 29 square mile area between Jerusalem and Jericho, expropriated from its original Palestinian owners. The SodaStream factory employs Palestinian workers under the discriminatory and exploitative conditions of the occupation. SodaStream’s own reports to the U.S. Security Exchange Commission discuss the relative weight of international consumer boycotts and negative publicity against the economic benefits of manufacturing in a settlement industrial zone.

On February 25th, 2010, in a ruling against SodaStream’s distributor in Germany, Brita, the European Court of Justice stated that settlement products are not“Made in Israel”, and therefore cannot benefit from trade agreements with the State of Israel. The “Made in Israel” label is not just a customs fraud; it is misleading to the public. Customers are misled to think that SodaStream is an environmentally-friendly product, but they don’t know the truth about the destruction of life and land brought about by the Mishor Edomim settlement industrial zone, which was intentionally designed to cut the occupied West Bank in two, destroying all hope for a contiguous future Palestinian state.

Commemorating Al-Nakba

In 1948 the state of Israel was founded upon a program of ethnically cleansing Palestinians. Approximately 711,000 Palestinians were recognized by the UN as refugees and many more were “internally displaced.” To this day, Israel has denied these refugees and their descendants their internationally-recognize right of return. Palestinians call this event “al-Nakba,” which means “the catastrophe.” As we work for justice in Israel/Palestine today, it is important for us to remember how so many of today’s problems began and to draw strength from the steadfastness of Palestinians struggling for survival under conditions of dispossession, apartheid and occupation for so long.

The North Texas Boycott, Divest, and Sanction Campaign stands against the ongoing Nakba today and in support of Palestinian refugees’ right of return, as recognized by UN Resolution 194. A central component of the ongoing Nakba in Palestinian society includes the destruction of homes and agricultural lands in the wake of expanding Israeli settlements. Since 1967, at least 24,145 Palestinian homes and 1,405,658 trees have been demolished by the Israeli government. Stand with us as we advocate against home demolitions by working to hold Caterpillar accountable for the destruction wrought by their machinery.

 “ We have triumphed over the plan to expel us from history.”-Mahmoud Darwish


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